This project tackles a major challenge for a household name: bringing Maggi's packaging into the 21st century. The classic 2-Minute Noodles packaging, made of soft plastic, is not recyclable in Australia. This brand refresh directly addresses that environmental issue by introducing fully sustainable and recyclable materials. But the redesign goes further, enhancing the user experience with a clever new box structure. This innovation makes preparing a quick meal even faster and easier, perfectly suiting the target market's busy, on-the-go lifestyle.