every great brand starts with a story
Big ideas
brought to life.
SPECIALISING IN:
Branding | Illustration | Packaging
HELLO,
WE’RE LIGHT MINDED DESIGN, AN
INDEPENDENT CREATIVE STUDIO
FOUNDED BY
ALESSANDRO “ALEX” TOZZI.
WE CREATE THOUGHTFUL, DISTINCTIVE BRAND EXPERIENCES THROUGH STRATEGIC BRANDING, ILLUSTRATION AND PACKAGING DESIGN. TAKE A LOOK AROUND AND DISCOVER SOME OF THE STORIES WE’VE BROUGHT TO LIFE.Building brands from
strategy to execution
Brand Strategy
Building the foundation
Visual identity
creating the visual language
print & packaging
your brand into the
physical world
Digital
translating your identity
Stories Brought
to Life
ignite magazine - Creativity in Full Colour
Boomerang Airlines - Travel Starts Before Takeoff
Belvoir St Theatre - A Classic, Reimagined
Got a bright idea?
Whether you’re building a brand from the ground up or bringing fresh energy to an existing one, we’d love to hear what you have in mind.
Tell us a little about your project, and let’s
bring your idea to light.
INSTAGRAM SEES it first!
