Archie’s Burgers is a food truck brand identity designed to take customers on a global flavour journey, one burger at a time. The core of the brand is its diverse menu, where each burger draws direct inspiration from the cuisine of a different country. The main design challenge was to create a strong visual identity that could celebrate this international variety while maintaining a single, cohesive look. The result is a vibrant and playful brand that captures the spirit of global culinary fusion in a fun, approachable food truck setting.